How can you sell yourself to a female customer? When selling to women you’re not only selling a product. She has to buy you as well.

Women are looking more behind the product than men do. For her it is important what the product will do to make her life better, makes her family safer. Most of your specific product attributes are not important – what she wants to hear are the benefits that come with them.

You might be able to talk for hours about fiber and construction of carpet. But what is important for her is that this product will not burn her kids knees when they fall. Give her a piece of polyester and let her rub it over her skin and show the difference to nylon.

Let her speak. Women are more polite than men when it comes to speaking and interrupting. While men expect to interrupt and get interrupted, women wait their turn. If she doesn’t get a chance – she might just leave.

Don’t try to demonstrate your knowledge with nonstop talking. Ask questions and make plenty of pauses to give her a chance to talk.