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Everyone talks about it. All the big brands have it. And everyone who doesn’t have it, wants to use it. So it must be good and worthwhile. Or is it?
As a matter of fact, most marketers, (especially flooring retailers), find themselves disappointed after a few months of trying. They spend so much time and realize dismal results. This is definitely not a good return on their investment.
Let’s talk about 90% of your customers. How often do they show up in your store? In some cases, just a few times until they decide to purchase. Here, the buying process might take a few weeks. But when these customers are done, you will not see them again for years—until they have another need. What value could you provide during these interim years? Cleaning tips? That’s good enough for one message. There is not much more I could think of. And that is the major problem. Click here to read more.. »