I want to recommend a great and FREE book: Scientific Advertising by Claude C. Hopkins.

He was one of the worlds greatest advertising writers in the world and developed a completely new approach to advertising. Unfortunately many of his findings seem to be forgotten nowadays.

• Scientific Advertising – a very quick read
• David Ogilvy thought it compulsory reading
• Read it and you’ll know more about marketing than most

Claude C. Hopkins (1866-1932) was one of the great advertising pioneers, he believed advertising existed only to sell something and should be measurable and justify the results that it produced. Click here to read more.. »