As a division and brand, with its own product development, manufacturing and marketing, Tuftex developed a brand strategy that provides the Tuftex brand with the necessary foundation upon which to build.
It defines the substance of the brand: brand personality with brand values and brand promise.
Performance-related:
Stylish, Sophisticated, Affordable, Valuable
Traditional:
Quality, Conscious, Serviceable, Made in USA
Forward-looking:
Caring, Enthusiastic, Innovative, Creative
Core Values
Of our Brand Values, three are given particular emphasis in the sense of core values: “Reliable”, “Stylish / Sophisticated” and “Caring”. These key characteristics should be embodied in our communications at all times.
Stylish / Sophisticated
With its West coast style, color and fashion, Tuftex has created its own segment in the market place. Employees with great enthusiasm and the determination to push the limits of what is possible, produce extraordinary solutions, styles, designs and colors. Tuftex is the leader in the development and production of complex, innovative, but nevertheless affordable products that exceed customer expectations.
Quality
Thanks to its high quality standards and the care it devotes to its customers, suppliers and employees, Tuftex is an extremely reliable brand. Tuftex remains true to its Californian origins – Made in USA. Tuftex is highly committed to reliability and quality. Tuftex is the premier residential carpet brand of Shaw Floors.
Caring
Tuftex is firmly committed to the preservation of our environment and natural resources. The company as a whole is dedicated to making a positive impact on nature, economy and life.
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