The origin of Tuftex is in California, with all its attributes of lifestyle, warmth and environment.
The box symbolizes the coast of California, with water, shoreline/beach and land.
Besides that, the wavy shape of the icon also symbolizes Ying/Yang, what is the sign for the “ultimate supreme” as well as the sign for Feng Shui, what translates literally to “wind-water”. Feng Shui is the ancient Chinese art of placement. The goal of Feng Shui is to achieve harmony, comfort, and balance, first in ones environment and then in one’s life.
Colors
The colors of California:
BROWN: relaxing, confident, casual, reassuring, nature, earthy, solid, reliable, genuine, Autumn, endurance
BLUE: peace, professionalism, loyalty, reliability, honor, melancholia, boredom, coldness, Winter, depth, stability, professionalism, honor, trust
The combination of the colors, Shaw Floors, and California:
The final result:
The box as well as the script are protected trademarks.
The tag line “Carpets of California” is not part of the logo, but has a fixed place, starting at the center of “Tuftex”.
There are two color versions of the logo available: one in blue/brown and one in silver/brown. The usage is determined by the placement and environment.
Additionally, there are variations in solid colors, greyscale, black and negative available.
You can find downloadable versions of the logo for online and print here
Or download our Brand Manual as PDF:
