When buyers are ready to buy, they will tell you, but often they are not easy to understand.
There are many times during a presentation when it is not only appropriate to close the sale, but necessary. When customers are ready to buy, they will let you know.
The biggest danger in additional dialogue, is not recognizing a buying signal…you might accidentally prevent the customer from purchasing.
Customer: This rug is the most beautiful I have ever seen.
Salesperson: Isn’t it? It is constructed with ANSO nylon fibers.
Customer: Oh, never mind. I was looking for a Stainmaster product. My sister told me that she was so happy with it.
If you want to understand buying signals, you have to realize that they generally come after the value has been established. In the example above, you may have not done this…however, without the value, she might just be asking questions. Click here to read more.. »