Why Sales Work

July 3, 2013 under Retail Sales Resource

Discover 6 Ways to Spur Spending

Most individuals and families have a budget. There is for example Kelly, the 38-year-old from Chicago who has been working hard for the past twelve months to get rid of her credit card debt by skipping Starbucks and car washes, cleaning her own house and getting her hair cut less frequently. She’s managed to cut her $9,000 balance almost in half. However just last, Kelly did something unexpected – she bought a pair of shoes for $129 (reduced from $260) and a new blouse for $79 (reduced from $135). “I just couldn’t resist, I don’t know what came over me. They were such great deals.” Click here to read more.. »

7 Customer Turn-Offs

1. Dirty Bathrooms

This customer issue clearly deserves a top spot on this list. Store restrooms should always be sparkling clean, whether they are open for public use or not. Always check that you have enough paper products, soap and trash receptacles in the bathroom. And make sure to clean it (or have it cleaned) DAILY.

2. Hard-to-Read Signs

In this era of technology, there is no excuse for displaying poorly handwritten signs. Click here to read more.. »

You had me at “Hello”

March 3, 2013 under Retail Sales Resource

Secrets of a perfect in-store environment

There are many factors that can either increase or decrease the likelihood of making a sale in your flooring store. One of the key factors is each customer’s ability to see that the “front-of-house” is supported by the “back-of-house” operations.

Imagine a restaurant where the waiter handles the orders, oversees the dining room and is responsible for the customer’s experience (FOH = front-of-house). Meanwhile, the chef manages the food preparation, kitchen staff, purchasing, etc. (BOH = back-of-house).  Click here to read more.. »

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The Tuftex FloorView App

March 3, 2013 under Marketing & Advertising

Confirming your customer’s purchase helps to prevent When shopping for flooring have you ever ask yourself the question…”How would this flooring look in a room?”  With Tuftex FloorView you can take your own photograph of an existing floor or use a sample or a room setting in the store preview app.

With just a few steps you can have an idea how a small piece of carpet would look in a room.

Tuftex Floorview is very simple to use:

  1. Select a room setting
  2. Select or photograph a flooring sample
  3. Save the photo to your library or send it.

You can photograph a new flooring sample and add to your personal collection or you can choose from a selection of Tuftex carpet styles and install in an existing room scene.

When you’re done…you can save your new photo to your library or send it via email.

The app works on iPhone® and iPad®, running iOS 4.3 and newer. Search on iTunes® for Tuftex to find and download the app for your device or click https://itunes.apple.com/us/app/tuftex-floorview/id587148079?mt=8

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March 3, 2013 under Retail Sales Resource

Our Pledge for 2013.

We are FOR gratitude and celebration under every circumstance. No matter how many times you fail, the sunrise still comes tomorrow morning. Autumn leaves still radiate brilliance in the fall and lovely flowers grow in the spring. No matter what befalls you, the world is still a beautiful place. Click here to read more.. »

You Can’t Touch This

January 6, 2013 under Product

Unless You Are a Tuftex Dealer. 

Introducing a new signature shag from Tuftex Carpets of California — only available to Tuftex dealers. This stylish and highly original design accessory will be the center of attraction in your showroom.

Inspired by the colors and light reflecting qualities of luminescent gemstones and metals makes “Bling” perfect for your carpet and area rug needs…

The magical blend of nylon and polyester accents creates a unique and harmonious color line mix. The twenty-four (24) color palettes are designed with four distinct accent yarns, each with its own special color combinations known as pearl, diamond, bronze and amber. These color palettes will allow you to easily coordinate with other finishes in your customers home… The new BIG thing… BLING!


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Customer Signals

January 6, 2013 under Retail Sales Resource

When buyers are ready to buy, they will tell you, but often they are not easy to understand.

There are many times during a presentation when it is not only appropriate to close the sale, but necessary. When customers are ready to buy, they will let you know.

The biggest danger in additional dialogue, is not recognizing a buying signal…you might accidentally prevent the customer from purchasing.

Customer: This rug is the most beautiful I have ever seen.

Salesperson: Isn’t it? It is constructed with ANSO nylon fibers.

Customer: Oh, never mind. I was looking for a Stainmaster product. My sister told me that she was so happy with it.

If you want to understand buying signals, you have to realize that they generally come after the value has been established. In the example above, you may have not done this…however, without the value, she might just be asking questions. Click here to read more.. »

“We’ll be back.”

December 11, 2012 under Retail Sales Resource

If she doesn’t buy because she thinks the carpet lacks value, she’s letting you know you haven’t met her needs.

Have Mr. and Mrs. “Be-Back” been to your store yet? I’m sure you would remember them. They really liked the carpet you showed them, and “they’ll be back”, probably, along their friend Mrs. “Bring-My-Husband”.

When you hear one of these objections, you have to know that they are just stalls, not the real reason for their objection. Your customer just feels uncomfortable or embarrassed to tell you the real reason why she’s walking away. Click here to read more.. »

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Are you Stressed Out or at Ease?

You can download this video in high res, pictures and an example ad on www.shawadvantage.com

Many people don’t think of their homes as ‘noisy’, but if there’s a lot of activity in the home, including a constantly running t.v., this overall noise level can actually be a threat to concentration and a cause of stress. In fact, children from more noisy homes do suffer ill effects from this type of sound pollution that include less cognitive growth, delayed language skills, increased anxiety, and impaired resilience, according to a Purdue University professor.

Many studies have been conducted to study the effects of noise pollution on health and wellness, and the results have shown that noise pollution can negatively impact you.

Carpet helps absorb sounds. Adding a cushion pad beneath your carpet reduces noise even further. Carpet also works as a sound barrier between floors by helping to block sound transmission to rooms below. And carpet on stairs helps mask the sound of constant foot traffic.

Tired of PK’s? Video

October 25, 2012 under Retail Sales Resource